Twitter: 4 Advanced Twitter Tools

Summary: If you have mastered Twitter basics and you want to improve your effectiveness in the use of Twitter, there are 4 tools you may want to consider using:

Tweet Effect
Qwitter
Goodbye, Buddy
Mr. Tweet

Bonus:

Twitter Karma

These 5 Twitter tools will help you:

understand the impact of your tweets
find out which of your tweets caused people to start or stop following you
get a clear picture of the tweets your followers value and the ones they find annoying
get a list of people who have stopped following you
get a list of your best followers so that you can follow them
develop a better understanding of your followers

The best news of all is that all of these tools are free.

4 Advanced Twitter Tools

Understand the Impact of your Tweets

Tweet Effect

Visit the site.
Type your Twitter ID
Hit "enter".

Tweet Effect will generate a list of your recent tweets indicating beside each one:

how many people started following you (highlighted in red)
how many stopped following (highlighted in green)

This tool will really give you a clear picture of the type of tweets your followers value as well as the ones they find annoying.

Tweet Effect doesn't store any data about you so each inquiry is processed real time. If it's taking long for Tweet Effect to load, just hit reload and you'll be able to see everything it's loaded so far.

Find out Who "Unfollowed" You & Why

Qwitter

If you want to dig deeper, Qwitter will send you an e-mail every time someone stops you with your most recent tweet that may have precipitated the unfollow. If you're getting a lot of unfollows after you've posted something or your Twitterfeed has sent something out, it might be a good idea to delete that tweet right away.

For example, I added the RSS Feed to Twitterfeed from a blog that I found interesting. I noticed that every time information was tweeted about an article from that blog, I would get a lot of people unfollowing me. I deleted that feed from my Twitterfeed.

Goodbye, Buddy!

Log into Goodbye, Buddy! It will take time to load your followers. Once that's done, visit the site once a day to get a list of the 30 tweeps who stopped following you most recently. Goodbye, Buddy! will identify any of these unfollowers who you are still following. You can make a decision about whether or not you still want to follow them. If someone is of interest to you, sometimes they will follow you again if you re-tweet some of their content that you find to be of value.

Develop a Better Understanding of your Followers

Mr. Tweet

Jenese Fryatt, @lyksumlikrish, who I met through #eventprofs on Twitter, introduced me to this fabulous tool. It really helps you develop an understanding of your followers so that you can tweet content that is of value to them.

First, follow @mrtweet
Then go to the site.
Log in.

Once you log in, Mr. Tweet will take some time to load your followers and people who you are following. It will the provide you with an anaylsis that will:

give a brief synopsis of each person you follow and each of your followers from their profile
identify your best and most influential followers and export this as a list to Twitter if you like
This is really of value because it gives you an opportunity to follow your most active followers and re-tweet their tweets
reccommend people you should consider following based on the similarity of your interests and tweet content
run searches to pull up a list a members by criteria such as country

Mr. Tweet also makes it possible to tweet and give suggestions to your followers about who they might want to consider following.

Bonus:

Twitter Karma

Click on "sign in with Twitter"
Then, click on Whack

If you have a lot of followers, it may take a while for Twitter Karma to grab all your information from Twitter but it's well worth the wait. You will end up with a map of your account. You'll be able to:

see who you're following that isn't following you back
see who is following you that aren't following

For more information:

Twitter Tools for Event Planners, a previous Event Coup feature by Kena Siu, is definitely worth checking out for more tools.

Social Media Marketing Tools for Event Planners

Photo Credit: Opening Photo - xtof

Posted by Anne Thornley-Brown

Apr 18, 2010

GreenA_V said...

Good stuff Anne - I would also recommend two directories that help people find you:

http://wefollow.com to add your ID to select hashtags (great branding tool), and
http://twellow.com, a yellow pages-type of directory.

Most marketing profs will remind us It's important to remember why you're using the apps and be as strategic as possible to keep from feeling overwhelmed :-) Generally, it boils down to a handful of purposes:
1. Listening (ie trendistic)
2. Servicing or Prospecting (apps you've listed plus directories)
3. Managing (ie hootsuite)

Midori Connolly, Chief AVGirl
@GreenA_V

Anne Thornley-Brown said...

Great additions. Thank you for sharing.

Apr 19, 2010

Alicia Kolman said...

As part of the generation who grew up with Facebook and all of the social networking capabilities, I have always been pretty open (to an extent) about posting thoughts or opinions to a social site. I have not ,yet bought into the Twitter craze. I only saw it as a site to post your daily thoughts about a topic or opinion. I was unaware of the multitude of capabilities that Twitter does offer. The above suggestions allows tweeters to help customize or relate more to their followers by pin pointing when and possibly why someone would lose or gain followers from certain tweets.

With our dependance on social media, I can see Twitter developing even more into an extensive marketing tool for companies and businesses hoping to expand their target market or just simply get their name out there.

May 08, 2010

Alicia, when I signed up for Twitter about a year ago, I was off the same POV. I just didn't get it. Then it hit me, by the time I figure it out, all my competitors will be entrenched on there and I will have lost important ground. So, I decided to try it out and I was pleasantly surprised. Not only can you share your own articles and blogs, you can discover valuable content posted by other Tweeps. Also, there are great chats by groups like #eventprofs. Twitter has definitely opened up the door for newspaper interviews, magazine interviews, guest blogging opportunities, and radio interviews. While the R.O.I. has still not been demonstrated, I have met some really interesting people on Twitter. It reminds me of the early days when I had launched my first website. People kept asking about the R.O.I. and I kept saying that it still hadn't been generated. That all changed in late 1999 and, eventually, the website (s) became a great source of business and revenue. Time will only tell if Twitter eventually prodduces similar results.

Twitter: 4 Advanced Twitter Tools