Flash Mobs for Special Events, Conferences and Event Promotion
Summary: Some call it organized mayhem. Take a well choreographed or well rehearsed group. Select a public place. Add in the element of surprise. Presto! You have a flash event by a flash mob.
Flashmobs for Special Events & Conferences
Australia - Flash Mob at UWS Comm Arts Students Event
January 2, 2011 Edition
I had prepared this Event Coup feature for January, 2011 but flash mobs are such a hot trend that I am releasing it early. Enjoy.
When you're looking for a fresh idea to liven up or kick off your next conference or corporate event, it isn't always necessary to re-invent the wheel. Sometimes, a look at theatre, popular culture and trends around the global is just the spark of innovation one needs. Think of the opening to The Lion King. A man in a dashiki standing at the front of the theatre is surprised by the audience's presence. Then, the whole theatre bursts into song, dance and colour. This is the impact of a flashmob.
Musical Flash Mobs
The Hallelujah Chorus Flash Mob - Macy's Department Store, Philadelphia
Hundreds of shoppers at Macy's Philadephia were startled when 688 singers who were mixed in among them burst into singing The Hallelujah Chorus. Does this give anyone else goosebumps?
Christmas Food Court Flash Mob, Hallelujah Chorus - Welland, Ontario
It happened in Canada too:
Sound of Music Flashmob - Central Station, Antwerp, Belgium
Dance Flashmobs
Bounce Flash Mob - Gröna Lund, Stockholm, Sweden
Michael Jackson - Beat it Flashmob - Paris, France
This was inspired by the Bounce Flashmob in Sweden. It was done at 3 locations simultaneously.
Bollywood Hero Flash Mob - Times Square, New York
Glee Flashmob - Kuala Lumpur, Malaysia
I've been to Mid-Valley Mega-Mall many times. It's a perfect location for this.
Freeze Frame Flash Mobs
World's Largest Freeze Frame Flashmob - Paris, France
This involved 3000 people.
Just Plain Silly Flash Mobs - Just for Fun
Pillow Fight Flashmob - Osnabrück, Germany
Scare Flash Mob - Japan
X-Box Shootout Style Flash Mob in "Stary Browar" Pozna, Poland
This one made me really laugh. It's one of the biggest flashmobs ever attempted.
How can flash mobs be used for conferences, in the corporate sector and for event promotion? Here are some quick examples:
Flash Mobs at Conferences
NACAC's 66th National Conference Flash Mob - St. Louis, Missouri
Flash Mob at National Restaurant Association Restaurant, Hotel-Motel Show - Chicago, Illinois
Event Promotion Flash Mob
2010 JUNO Awards Flash Mob - Toronto, Ontario, Canada
This took place at Yorkdale Shopping Centre. This was also done at other malls across Canada.
Launching a New Facility
OSU Student Union Opening - Cincinnati, Ohio
Flash Mobs for the Corporate Sector
Flashmob for T-Mobile TV Commercial, Liverpool (Uk)
Vodafone Flashmob - Accra, Ghana
Vodafone staged Africa's first ever flash mob.
Flash Mob - Bud Light Lime Twist - Montreal, Quebec, Canada
Flash Mob - Bud Light Lime Twist - Toronto, Ontario, Canada
Photo Credit: UWS Comm Arts Students
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