How to tell a story through video
These days, you don’t have to have $50,000 to make a clever video. What you do need is a clever and original story to tell. Here are a few tips to keep in mind when developing the story for your next video project.
KEEP IT SIMPLE: On the Web, simple is powerful. Avoid complex plots, minimize distracting backgrounds to keep the viewer’s eyes and mind focused. Choose one clear theme. A funny video should just be funny.
KEEP IT AUTHENTIC: Don’t try to do too much. People resonate with real, everyday situations. It’s best to capture and share fantastic, fleeting moments such as man-on-the-street interviews. Market research shows that viewers sometimes trust amateur clips more than those produced professionally. Low-budget clips can appear to be more authentic, which leads viewers to perceive them as endorsements.
MAKE IT LOCAL: In other words, focus on your core audience. The trend is moving from volume marketing to a highly attuned attention on targeting micro communities. Work to connect with the ideal user, the perfect consumer, not just broadcasting to the masses. The Internet is a highly personalized medium that lends itself to niche rather than large-scale marketing.
MAKE IT EASY TO FIND: These days Social Media is a great way to get people to watch your video before and after your event. With so many different Event Technology types to choose from you should always think about the video option. Use services like Tubemogul to distribute your videos to as many places as possible.
DEVELOP A COMMUNITY DIALOG:
People want to share, connect and participate. They are demanding the opportunity to express themselves with video, audio and photos. Give them that option.
CUSTOMER PARTICIPATION: Make sure to accommodate users by offering the opportunity to participate in the brand story. Allow them to develop their own messages let them to incorporate the brand into their lives.
Posted by Mike McAllen
